CAMS IGNITION PROGRAM

 

For information about the Ignition Program contact:
Samantha Reid on 03 9593 7777 or ignition@cams.com.au

    

CAMS Road Safety Message

CAMS acknowledges the serious road safety issues confronting young drivers and knows that young people perceive that a licence to drive increases their freedom, independence and sensation seeking.
Unfortunately, youthful exuberance often manifests itself in inappropriate vehicle use and combined with inexperience, a lack of knowledge and skills as well as peer pressure; it frequently ends in tragedy on our roads.
Road trauma involving young people often includes those who are not yet licensed or ready to drive as well as learners and newly licensed drivers. Poor decisions and a sense of invincibility lead to risk taking in vehicles both as passengers and drivers. The problem is magnified in rural communities because young road trauma victims are known personally by community members.
CAMS recognise the opportunity to contribute to community road safety especially targeting youth through its resources and extensive club networks throughout Australia.
Motoring events including motor sport activities provide an opportunity to focus young peoples’ interest in vehicles and driving through properly organised and sanctioned activities where the primary objectives are safety, safe decision making and driving excellence.
It is with this purpose and intention that CAMS has developed the CAMS IGNITION Program.

What is the CAMS Ignition Program?

The CAMS IGNITION Program is a community development initiative supported by CAMS and its member clubs across Australia, working with their local communities, to achieve better road safety education outcomes for young people.
IGNITION is designed to give young people aged 12 to 18 years old the chance to drive a vehicle in a safe and non-threatening environment, understand the risks associated with motor vehicles, gain invaluable skills, attitudes and experience before obtaining their learner’s permit and then probationary drivers licence. This initiative aspires to instil these positive road safety attitudes from an early age so that they can be carried through life and make a difference to decisions made on our roads.


Watch the CAMS Ignition Video - CLICK HERE 


 

Expressions of Interest - CAMS Ignition Program Presenters and Car Clubs

The first round of “Expressions of Interest” has now closed for Car Clubs and Presenters looking to be involved in the CAMS Ignition Program. It is excellent to see such a large number of CAMS members passionate about contributing to young driver road safety. Further information about the program and the selection process will be distributed in the near future. The recruitment of Clubs and Presenters will be on going so for those who missed the round one deadline, please keep sending the forms in and we will do our best to slot you in for training when we have places available.

For more information contact the Ignition Program Manager 03 9593 7735

To register your interest as a Program Presenter click here and email your completed form to Ignition@cams.com.au

To register your Club's interest in participating in the Ignition Program click here and email your completed form to Ignition@cams.com.au

The CAMS IGNITION Program aims to:

• Target pre-learner drivers, learner drivers and early P-Plate drivers – the most vulnerable group on Australian roads.
• Provide an opportunity for communities to work with CAMS and our 400 car clubs across Australia.
• Redirect youth desire for fun in vehicles towards motoring activities including motor sport in a safe and controlled environment.
• Promote socially responsible driving and vehicle use on the road.
• Take advantage of the interest and enthusiasm that young people have in motor vehicles and driving.
• Enhance club related road safety activities through a balance of driver education theory and knowledge transfer.
• Encourage youth and parents to participate in discussion on such issues as youth driving statistics, social behaviour related to driving and culture associated with driving.
• Engage the community, its leaders, parents, businesses, police and other agencies, in CAMS Car Club activities targeting young drivers.
• Utilise high profile motor sport personalities as IGNITION ambassadors.

FURTHER INFORMATION

For further information about the CAMS Ignition Program please contact;

Ms Samantha Reid
CAMS Ignition Program Manager
T – (03) 9593 7777
E – ignition@cams.com.au