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CAMS TO TAKE ROAD SAFETY TO CLIPSAL 500

CAMS IgnitionCAMS will continue the roll-out of its road safety program, Ignition, making its first ever appearance at the 2013 V8 Supercar season opener in Adelaide, the Clipsal 500.

Ignition is designed for 12-18 year olds and focuses on educating the road users of tomorrow about safe attitudes and approaches to driving.

The Clipsal 500 workshops will engage school students in both theoretical and practical sessions throughout the four days of the event, and follow the program’s successful inclusion in other major motorsport events.

In recent years CAMS Ignition has been implemented at the Formula One™ Australian Grand Prix, Rally Australia and Targa Tasmania.

Rally driver and gymkhana legend Ken Block threw his support behind Ignition at Rally Australia in 2011 - he returns to Australia for the Clipsal 500 where he will perform on-track displays on the street circuit.

Adelaide’s Prince Alfred College is enthusiastic about having its students undertake the Ignition workshop at Clipsal 500, and hopes to be the first school to integrate the full program into the Year Ten syllabus.